Rdio Inks Google, LG, DTS, Hisense Deals To Extend Its Music Into More Home Devices

"Rdio, the music-streaming service founded by Skype co-founder Janus Friis that offers 30 million songs in 60 countries, is trailing behind Spotify and Deezer in the race for paying music streaming subscribers. "

Today it announced a raft of integration partnerships that it hopes will give its service more ubiquity and make it more attractive.

At CES, the company announced that the partners will include DTS, Google, Hisense and LG Electronics to put its music service into more connected home devices as part of its bigger “anytime, anywhere” strategy. 

“Our vision is to offer every song ever recorded, on any device, anywhere in the world, instantly tuned to each listener. People listen to music wherever they are at work, in the car, on the go, and at home. Providing our customers with a simple, integrated and consistent music experience in their homes is a priority for us and one we are investing significant resources in,” said Anthony Bay, CEO, Rdio, in a statement.

“Dedicated audio devices as well as integrating music into the TV experience are priorities for Rdio, and we look forward to introducing Rdio on each of these exciting devices and platforms in 2015.”

Read dmore: While this will make the Rdio service potentially more useful for users, he deal will include pre-loaded Rdio apps on Hisense smart TVs and other connected devices