vendredi 16 janvier 2015

Google Glass Never Really Had A Fighting Chance

"When Google announced it was ending the Glass Explorer program yesterday and handing over the reins to Nest’s Tony Fadell, it seemed to exit with more of a whimper than a scream." 

Let’s face it, from its earliest days, people loved to hate Glass. In fact, from the moment Google announced Glass, people reacted harshly to the new technology.

They simply hated the idea of nerds with computers on their faces who could take photos or videos surreptitiously. A new word, Glassholes, entered the popular lexicon to describe folks who wore Glass.

It didn’t seem to matter that we were in the public eye with smartphones all around us taking video and pictures. The idea of a wearable optical device seemed to rub folks the wrong way.

And Google encouraged a sense of elitism by creating the Glass Explorer program, an exclusive club where for the price of $1500, if you were chosen, you could own your very own Glass.

Read more: The Explorer program was really a stroke of marketing genius.

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