HOW THE FAMED RAPPER CLAIMED HIS SPOT AMONG SERIOUS CELEBRITY VCS.
With a recent investment in Reddit, rapper and consummate weed smoker Snoop Dogg has attained the status of "venture capitalist," and he's just getting started.
"I would be surprised if we don't do 20 in the next 12 months," says Nick Adler, who handles Snoop's investments over at the branding and marketing agency Cashmere. (That rather large figure includes smaller investments as well as non-monetary contributions, such as a few hours of Snoop's time.)
At this point, Snoop has invested in "about 15" companies, says Adler.
Only a handful of those business pursuits are public.
In addition to Reddit, Snoop has put money into Ustream, Secret, Robinhood, and Philz Coffee.
Read more: With his new sideline, Snoop is following other celebrities-turned-tech benefactors, like Ashton Kutcher, who seek to use their investor status as part of their overall brand.