Warner Music signs deal with Tencent to distribute content

Warner Music Group has signed a distribution agreement with Chinese internet conglomerate Tencent, as the world's third-biggest record company experiments with new ways to expand in China.

The partnership comes as Warner and the two other major record companies (Universal and Sony) become increasingly optimistic about the potential to make money in the country, thanks to the rise of streaming services such as those owned by local internet groups Tencent, Baidu and Alibaba.

Under the terms of the deal, Tencent will distribute Warner's repertoire and new releases to all local Chinese audio services.