SoundCloud turns on ads and Go premium subs in the UK and Ireland

SoundCloud turns on ads and Go premium

Now that SoundCloud has inked licensing deals with all the big music rights holders, the startup is wasting no time rolling out subscription services and advertising to a wider number of markets to better monetize its 175 million users and compete better against the likes of Spotify, Deezer, Apple Music and the rest.

The music-streaming company (sometimes referred to as the YouTube of audio for its wide array of user-generated content) is today expanding its SoundCloud Go premium subscription service to the U.K. and Ireland, a month after first launching it in the U.S. As with the U.S. version of Go, users will have ad-free access, plus a Spotify-style selection of millions of premium tracks alongside the wider SoundCloud catalog of music and podcasts — some 125 million tracks in all for a fee of £9.99 or €9.99 per month after a 30-day free trial (the U.S. version costs $9.99 per month).

Read following: One month from the launch of Go, SoundCloud is not giving away much about how it has been received so far in the U.S