Ford upgrades Explorer just as SUV boom accelerates

In a move that will allow Ford to cash in on America's rediscovered love of large SUV's, the automaker is rolling out a re-designed Explorer that includes a new option.

Ford will sell a high-end platinum edition of the Explorer.

While Ford has yet to announce pricing on the re-designed SUV that will hit showrooms next year, don't be surprised if platinum versions of the Explorer eventually sell for well over $50,000.

Read more: Platinum versions of the Explorer will come with the most advanced tech package and refinement that will include Nirvana leather throughout the SUV.